Ho Jing is a London based Digital Art Director and UI/UX Designer who focuses on transmedia design, exploring the possibilities of story-telling through digital solutions and technology. With more than 10 years experience in the digital industry, he specialises in creative strategy, digital branding and UI/UX design. He is ambitious and passionate about connecting brands with audiences in a human-centred way crossing both online and offline: from crafting immersive digital environments for museums and shopping malls to shaping shared virtual experiences like virtual events, games and digital products for international brands.